Shot in the uncharted streets of Mexico City, Mijo is a colourful and fun fashion film inspired by the pachucos fashion from the 40s. The film is a collaboration with independent local artists, showcasing traditional Mexican tailoring, fashion, music and illustrations all in one project. Channeling the city's edgy and urban spirit, Mijo reinterprets the myth of King Midas through a modern Mexican lens.

Mijo is a young dreamer, suddenly blessed with the gift of King Midas. However his ability has a unique twist: whatever and whoever he touches is stylishly pimped up.

The word Mijo is a contraction of the Spanish words mi and hijo, meaning my son. This is a term of endearment which roughly translates as darling or dear used in Spanish-speaking countries to refer to someone younger.

Credits

• Director and Writer: Mazdey Snob ( @mazdeysnob )

• Art Direction & Styling: Mazdey Snob

• Editor: Snob Solutions ( @snobsolutions )

• Production: Snob Solutions

• Director of Photography: Alberto Casuso

• Cast: Gerardo Rocha, Dolores Black (@doloresdebernardo), Alejandra Soto ( @abortadealien )

• MUAH: Marielos Coronel ( @marieloscorop )

• Associate Producer: La Tia En Llamas ( @latiaenllamas ) Viridiana López (@vilobau) Cristina Prado ( @cristinprad )

• Music: Jarana Beat ( @jaranabeat )

• Designers: Manov ( @manovmanov ), Colectivo creativo ( @colectivocretivodemoda ), Julio Jordan Mexico (@julio.jordan), De Barrio, Paloma Lira (@palomalirastudio)

• Color: Can Aviral ( @can.aviral_color )